PR in Entertainment

My favorite TV show “Bones” is coming back! I am so excited! Due to the strike, I haven’t enjoyed the Fox’s cult-hit romantic-comedy procedural for more than three months. It is glad to meet Dr. Brennan and her top-excellent fellows as well as special agent Booth again. The truth is, since Dr. Brennan and Booth’s Christmas kiss, they are expected to have a further development of their relationship.

On this Wednesday, the cast and writers of “Bones” gathered at the Paley Center in Los Angeles to celebrate the return of the show next Monday, April 14. I don’t know the details about the party, but I am sure that was great for gaining media’s attention and covers, attracting public to get back to their TV and ready for the rest of season three. However, I didn’t see any trailer telling “Bones” return message or showing the clues of Gormagon murder case. Instead, “Dirt” worked really hard to promote itself.

There was an interesting interview to Hart Hanson and Stephen Nathan, the executive producers, as well as castmembers Emily Deschanel (Dr. Brennan), Michaela Conlin (Angela) and Eric Millegan (Zack). The interactive interview with Bones’ fans showed how they cared their criminal-strike heroes’ personal life, for example who might be getting married, and who could be getting up close… It seems the success of “Bones” is not about how intelligent Bones are at the Jeffersonian Institute, but how they deal with their developing relationships with others in their out-of-work life. So I think Fox may shoot a short talk show or something to make the leading cast discuss their thoughts about their personal issues both in real life and in those episodes. That will be encouraging people to learn more about “Bones.”

Well, I can’t wait next Monday’s coming to see these brilliant guys’ show. Let’s see what is going to happen. It is said there will be eight more episodes for this season. I hope it’s not the end.